How to Get More Business – App Marketing

If you are looking for how to get more business for your local business, then app marketing is the ideal solution. App marketing makes use of a business app that is customized to your specific needs that local residents download and who then receive notifications from you about specials, discounts, loyalty programs and new products. So why is app marketing making such a big splash in the marketing world right now?

App Marketing is The New Search Engine

The New York Times has stated that mobile marketing is the most powerful media ever invented and on 7th July 2011, Apple announced that they had reached the 15 billion download mark, just less than six months after reaching the 10 billion mark. Apps for tablets and smartphones is the fastest growing industry in marketing terms and until now getting a business app in order to get more business was just too costly for many small local businesses.

Fortunately technology has advanced and the first affordable platforms for business apps are being developed right now. This means that small businesses can now afford to take advantage of the huge growth and can ensure that they are in the front of the massive growth trend.

What Can A Business App Do for Your Business?

Customized apps can include such features as loyalty reward programs, listings of business products and maps to show customers where you are located, as well as a one touch contact to you and your services. The most effective feature for marketing purposes is the push notifications which you can send informing local residents of specials, discounts, freebies and new products.

In traditional email marketing, the average open and read rate is just 4% while with app marketing it is estimated to be 97% and almost always read within one hour of being sent. You can start to bring customers through the doors within minutes of sending out a notification.

How Much Does It Cost?

The cost of building a customized business app would, until recently, have cost you anywhere between five and fifteen thousand dollars to develop. This can now be achieved for a fraction of the price at a mere $1500 development fee and the running service fee of no more than $40 a month. For this investment you can send unlimited notifications about new products, services, discounts, specials and entice customers into your shop with fun, interactive loyalty programs. If you have the time, we can even show you how to build your own app for even more savings.

Not only are your notification geographically targeted and permission based, but they are likely to result in an instant return on your investment. The effectiveness of this type of marketing will ensure that you can get more clients through the door and generate more sales at a touch of a button.

There are various marketing techniques used as ways on how to get more business, but with 80% of the world population owning a mobile phone and 5x more people using mobiles than computers, app marketing is the future of marketing and small businesses can take advantage right now.

Starting a Business in Texas: Assumed Names

Starting a business in Texas is an exciting process for any entrepreneur, and a DBA is usually a great way to start for businesses that don’t have a lot of overhead costs tied up in warehousing or leasing. But first, it’s important that you understand how Texas assumed names differ from the types of DBAs available in different states.

Texas Assumed Names

State-specific DBAs — the simplest type of business, where one person is doing business as another name — can sometimes be elusive, because it seems like every state has its own terminology when referring to this type of structure. In any given state, a DBA might be referred to as one (or even, confusingly, sometimes a few) of the following:

  • DBA
  • Business Certificate
  • Assumed Name
  • Assumed Business Name
  • ABN
  • Fictitious Business Name
  • FBN
  • Trade Name
  • Fictitious Firm Name

Further confusing the matter, there is no one standard location for filing this type of business; in some states, the Secretary of State handles all such filings, while in others, it may be the state, the county, or the city — or even a combination of the above — depending on various factors.

In Texas, these business structures are known as “assumed names,” and the level of government with which your particular assumed name is to register depends on the business’s ownership structure.

There are two main types of assumed names, each with distinct filing differences:

  • Unincorporated DBA. This is a type of business owned by either one individual, called a sole proprietorship DBA, or multiple individuals (typically 2 or 3), called a partnership. These types of assumed names, for DBA owners not on file with the Corporations Division, are to be filed in the County Clerk’s office of the county in which the business is to operate. (This type of filing does not secure the name statewide.)

*Note that a partnership DBA is a different structure entirely than a limited partnership, a structure somewhat like a limited liability company and registered with the Corporations Division of the Secretary of State.

  • Corporate DBA. This is when a corporation already on file with the state (a legal “person”) wishes to do business as another name. Texas has the unique requirement that assumed names for incorporated entities be registered both with the County Clerk and with the Corporations Division.

It is important to note that in either of these cases, a Texas assumed name — unlike a corporation or LLC — does not provide any legal protection to its owner or owners; the DBA is simply an extension of the person or business that owns it, and personal assets may be seized by the courts in order to pay off debts or other obligations of the business even in cases where fraud or illegal activity was not a factor.

Finally, as with all other major business decisions, even the best general information can be no substitute for the customized advice of a lawyer or accountant familiar with your unique situation. Make all business decisions with the input of these professionals.